What I Do

I plan, design, build, test and iterate on products and sites for people with exciting ideas and wonderful stories to tell. While I’m available for any phase of a design or build, I’m at my best working directly with founders, taking awesome ideas from plan through to launch.

The sharpies and post-it stuff

Roadmapping / Exploration / Planning / Wireframing

The best ideas need time, discussion, and lots of scribbling. Defining the problems your product is trying to solve is super useful. I have a tonne of experience defining—and solving—problems that lead to improvements in important things like activation, conversion and churn rate.

The hipster designery stuff

UI Design / Icon Design / Typography & Grids / Styleguides

My approach to UI design revolves around crafting a ‘visual language’ for an interface. I never design solely in the context of static screens and do a lot of work to create robust, reusable elements. This means creating style guides for every project. This also means frontend devs wanna smooch me.

The click, tap & bounce stuff

Interaction Design / Animations / Interactive Prototyping

Interaction design is my biggest area of expertise. Designing the ‘in-betweens’ is a vital part of my approach to design. Sculpting the tiny elements surrounding an interface’s interactions to increase engagement and create conversations is my absolute favourite thing to do.

The shouting at browsers stuff

Frontend / React & Redux Prototyping / API Integration

I love bringing ideas to life in the browser. I’m super comfortable working with React and Redux to build interfaces and websites, whether it’s a simple, performant marketing site or a big, fancy interface talking to multiple APIs.

The making shit better stuff

User & A/B Testing / Rapid Iteration / Feature Enhancement

I’m always happy to stick around after launching a project into the wilderness of the internet. Iterating on an already lovely product is a wonderful feeling. I’ll happily work with qualitative and quantitative data to make sure what we make is as delightful (and profitable) as possible.